Exemplary 27-30 points	Proficient 24-26 points	Developing 21-23 points	Beginning 18-20 points	Inadequate 0-17 points
Comprehension of Assignment (30% of grade)	Created an effective sales letter using the persuasive techniques from textbook. Addressed the assignment fully with a comprehension of subject matter. Targeted audience to motivate reader.	Created an effective sales letter using some of the persuasive techniques from textbook. Addressed the assignment with a start of understanding the subject matter. Targeted audience to motivate reader.	Great start to an effective sales letter but missing parts (such as attention getter, call for action, etc) to make it fully effective. Needs work on targeting audience to motivate reader.	Addressed minimal portions of the sales letter assignment. Started to target audience but needs to develop it more.	Did not address the requirements of the sales letter. Did not target an audience to motivate reader.
Application of Course Knowledge and Content (30% of grade)	Thorough technical application of course knowledge and content in a complete and concise manner. Used persuasive appeals.	Technical application of course knowledge and content is mostly accurate, concise and complete. Used some persuasive appeals.	Technical application of course knowledge and content is partially accurate, concise and complete. Used some persuasive appeals.	Technical application of course knowledge and content is minimally accurate, concise and complete. Started to use appeals.	Technical application of course knowledge and content is inaccurate and incomplete. Did not use persuasive appeals.
	18-20 points	16-17 points	14-15 points	12-13 points	0-11 points
Organized (20% of grade)	Used all four steps of AIDA strategy.	Used most of the four steps of AIDA strategy.	Used a few of the steps of AIDA strategy.	Used minimal amount of the steps of AIDA strategy.	Did not use the four steps of AIDA strategy.
Writing Skills (20% of grade)	Mechanics (spelling, grammar, and punctuation) are flawless, including proficient demonstration of citations and formatting throughout the entire assignment. Used a moderate tone. Reached 250 word length in letter and 150 in paragraph afterward.	Mechanics (spelling, grammar, and punctuation) are accurate including demonstration of citations and formatting within a majority of the assignment. Was close to the 250 word length and 150 paragraph length.	Partial errors with mechanics (spelling, grammar, and punctuation) including demonstration of citations and formatting within minimal portions of the assignment. Was short of the 250 word length or 150 paragraph length.	Multiple errors with mechanics (spelling, grammar, and punctuation), inaccurate demonstration of citations and formatting. Was very short of the 250 word length or 150 paragraph length.	Assignment is incomprehensible due to multiple errors with mechanics (spelling, grammar, and punctuation).  No demonstration of citations or formatting present. Did not reach the 250 word length or 150 paragraph length.