Marketing Plan Template

Use the following template to create your marketing plan.

[INSERT YOUR BUSINESS LOGO]

[Your Name]

[Business Name]

Marketing Plan

Prepared: [Date prepared]

Marketing Plan Summary

[Please complete this page last]

[Your marketing summary should be completed last and should be no longer than a page focussing on why your business is going to be successful. This one-page section should briefly summarize the body of your plan.]

The Business

Business Overview

Products/Services

Vision Statement

Goals/Objectives

Mission Statement

The Market

Target Market

Marketing Strategy

The Finances

Briefly outline your sales forecast.

Business Overview

S.W.O.T. Analysis

Strengths	Weaknesses
[e.g. High traffic location]	[e.g. High rental costs]

Opportunities	Threats
[e.g. build on customer and brand loyalty]	[e.g. Cash flow problems]

Market Position

Unique Selling Position

Anticipated Demand

Pricing Strategy

Value to Customer

Growth Potential

Customers / Clients

Customer Demographics

Key Customers

Customer Management

Competitors

Marketing Research

Market Targets

Environmental/Industry Analysis

Marketing Strategy

Advertising and Sales

Advertising and Promotional Strategy

Social Media Strategy

Sales Strategy

Sales and Distribution Channels

Monitoring/Measurement Activities

Reviewing the impact of your marketing should be a periodic activity.