Product and Target Market Planning
1. PRODUCT CONCEPT
Identify the physical attributes, customer benefits, and competitive
advantages of the product (or service) to be offered by the organization. Analyze geographic, economic, cultural, and
legal factors that would influence offering a standardized or an adapted
product for this market.
2. PRODUCT LIFE CYCLE
Discuss economic, cultural, political, or technological factors that
might affect the speed of movement of the product (or service) through the
stages of the product life cycle (introduction, growth, maturity, and decline).
3. TARGET MARKET
Describe the characteristics
of potential customers in terms of geographic location, demographics, media
habits, consumer behavior patterns, and lifestyle activities.
Criteria: 1-2 pages, APA format