Use the following template to create your marketing plan.
[INSERT
YOUR BUSINESS LOGO]
[Your Name]
[Business
Name]
Marketing Plan
Prepared: [Date prepared]
[Please complete this page last]
[Your marketing summary should be completed last and should be no longer
than a page focussing on why your business is going to be successful. This
one-page section should briefly summarize the body of your plan.]
Business Overview
Products/Services
Goals/Objectives
Mission Statement
Target Market
Marketing Strategy
Briefly outline your sales
forecast.
Strengths |
Weaknesses |
[e.g. High traffic location] |
[e.g. High rental costs] |
Opportunities |
Threats |
[e.g. build on customer and brand loyalty] |
[e.g. Cash flow problems] |
Market Position
Unique Selling Position
Anticipated Demand
Pricing Strategy
Value to Customer
Growth Potential
Marketing Research
Market Targets
Environmental/Industry Analysis
Marketing Strategy
Sales and Distribution Channels
Reviewing the impact of your marketing should be a periodic activity.